Behind every following and being followed, the whole processes are aimed at having conversations and making connections. Even when you go ahead to create a profile to attract followers your way, it will only be possible if you interact and engage them at all times if possible. It is only through this that you are able to generate a loyal and engaging following even if you regard them as free followers.
If a follower goes ahead to mention you in a post, don’t take it as must or normal but rather reciprocate by thanking them, answering their queries and clarify their doubts if any. Make sure you monitor all your handles to respond to any mentions your followers may have posted to your timeline. That is why a team of social media respondents is necessary to give every response a personalized tone because many people on the sidelines watch the conversation. You are responding to one individual, but a watchful eye of other users is on you and monitoring your responses. They feel satisfied; there you have more free followers with improved engagements.